Advertising Project Manager Job Description
By Jatinder Kaur Dhingra
Jatinder Kaur Dhingra
Level: Basic PLUS
Jatinder Kaur, Article Writer from New Delhi, India. jk191206@gmail.com
Article Word Count: 481 [View Summary] Comments (0)
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Overview
The job of an advertising project manager is very demanding. He should have excellent communication skills to meet his clients and has abilities to convince the clients about the capabilities of his firm. It is his responsibility to present the product effectively before the public to increase its sales. He also makes the tactics for advertising of a specific product. He is required to plan and arrange programs and strategies to form efficient advertising campaigns for client's products or services.
The role of advertising project manager
Nowadays, the organizations and companies are getting more involved with advertising agencies to commence, sponsor and sustain the existence of their products in the public. The advertising agencies hire a person to administer all the above tasks to be performed by him and other employees under him. It is the duty of an advertising project manager to present the product creatively before the public to increase its sale. He finds out and assesses the demand for services and products of the company to put up the needed steps and lift the demand and delivery. To accomplish his aspire he makes the advertising strategies for promoting the desired products accordingly.
Qualification for the job of advertising project manager
A desired candidate must be a graduate in business management, communications, advertising, journalism, liberal arts or other associated fields. In addition to this, it is preferred to have 2 to 5 years of experience in field. Some big companies prefer candidates having a degree in Post Graduation. Some advertising account managers get promotion to become advertising managers after several years of successful working experience.
Skills of an advertising project manager
An advertising manager requires some special qualities to be successful which include excellent verbal and written communication abilities, inventiveness and design creation, outstanding interpersonal abilities, sophisticated investigation and computer knowledge, acquaintance in fine arts practices, design ethics and construction procedures. His work is not restricted to managing sales with companies to discover the most efficient mode of advertising products, but he is also responsible for consulting contracts with sales representatives, administering the construction of sales equipment, executing managerial and publicity division responsibilities such as media purchasing, generating copy or manufacturing media art, examining the success of ad movements and shaping steps to take if a campaign does not succeed.
Tasks of Advertising project manager
The major responsibility of an advertising project manager is to convene with concerned customers to estimate their marketing and advertising objectives. He should have sound acquaintance about the potential and proficiency of the agency he is representing. After commencing a relationship between a client and the agency, it is his task to hurl project thoughts to clients. He must be attentive to the contentment of the clients and should pay firm interest to the accomplishment of campaigns. Therefore the position of the manager requires immense intangible qualities such as patience, sociability and association.
Jatinder Kaur
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MLA Style Citation:
Dhingra, Jatinder K. "Advertising Project Manager Job Description." Advertising Project Manager Job Description. 28 May. 2010 EzineArticles.com. 5 Oct. 2010
APA Style Citation:
Dhingra, J. K. (2010, May 28). Advertising Project Manager Job Description. Retrieved October 5, 2010, from http://ezinearticles.com/?Advertising-Project-Manager-Job-Description&id=4378612
Chicago Style Citation:
Dhingra, Jatinder K. "Advertising Project Manager Job Description." Advertising Project Manager Job Description EzineArticles.com. http://ezinearticles.com/?Advertising-Project-Manager-Job-Description&id=4378612
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